Diaskintest is a medical product for diagnosing tuberculosis at the early stages with accuracy to 98%.

Calendar is based on the concept of children’s game “Find Wally”. Each of 12 months is a comprehensive illustration with many objects and characters among which there’s a little monster hidden that resembles tubercule bacillus. Attached to each calendar there are Diaskintest branded 3-D glasses.

With those glasses on the holder of the calendar can spot the bad guy immediately because the pictured character becomes three-dimensional.Thus, in such a game-like manner we bring the idea that it is much easier to detect tuberculosis with the help of “Diaskintest” than if using out-of-date methods.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Aleksandr Parkhomenko, Dmitry Shulgin
Illustrators: Igor Yatsuk, Tatiana Dorofeeva, Dmitry Izotov, Dmitry Rezchikov
Designers: Roman Dik, Marat Djantuganov, Dmitry Maslakov